About
Known for her conscious approach to brand storytelling, Zaria Diarra has helped shape the narrative identities of some of the world’s most celebrated hospitality and lifestyle brands, including The Mark Hotel, Cheval Blanc Paris, Viceroy Hotels & Resorts, Barrière Hotel Group, Expo 2020 Dubai, Coppola Hideaways, The Ludlow Hotel, and The Bowery Hotel.
Guided by a multicultural background and a global perspective, Zaria founded Diarra PR on the premise that a brand’s true value should lie in the story it tells. Her approach weaves strategic storytelling, thoughtfully curated partnerships, and culturally rich events to create authentic brand narratives that will continue to resonate and hold lasting value.
True impact goes beyond mere exposure, it’s about integrating the stories that have become part of a client’s personal journey. Through this vision, Diarra PR facilitates the transformation of hospitality and lifestyle brands into names recognized for the meaningful experiences they inspire in those who discover them.